Catchphrases

We’ve all heard them, they’re catchy and roll off the tongue easily.  

They’re the basis of marketing campaigns and some contain wisdom only appreciated in the context of the phrase and the manner of which it was delivered.

But

On words to be ‘written on my heart’, I hope never to find a meme, a catchphrase, a flavor-of-the month quote replacing the words of my Creator, Father, Saviour and Friend.  

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